Air & Grace, the female-founded responsible footwear brand established by Claire Burrows, is taking a different approach to Black Friday with the launch of two limited edition Dancing Queen heels.
Each pair of the Dancing Queen Black Shimmer and Dancing Queen Burgundy Metallic will come with a donation to Trees For Cities, with a tree being planted in an urban area of the UK for every pair purchased.
The limited edition heels exemplify Air & Grace’s ethos of buying fewer, better-quality products and encouraging consumers to question the cycle of needless discounting that leads to overconsumption. The brand has collaborated with Trees for Cities on successful Black Friday campaigns in the past, planting over 500 trees and bringing real benefits to urban areas.
Claire Burrows, Founder of Air & Grace, said: “I’m so excited about these two special limited edition colours of Dancing Queen. It’s important to me to promote responsible retailing so we choose to say no to Black Friday discounting. Instead we’re giving back by planting trees in urban areas with our friends at Trees for Cities so you can look good and do good.”
Air & Grace is known for its luxury comfort, quality, and style, with the Dancing Queen heels quickly becoming a best-seller. The two shoes are crafted from luxuriously soft suede and versatile, soft leather.
The Trees for Cities urban forest programmes contribute to the increased physical and emotional wellbeing of citizens, as well as improving air quality and helping to mitigate against the impacts of climate change.
The Dancing Queen Black Shimmer Suede and Dancing Queen Burgundy Metallic Leather are available for £169 each at airandgracelondon.com.