Age UK Lambeth has launched its Christmas fundraising campaign ‘Say No to Socks, Get a Gift You’ll Remember’ to help support older individuals in the community.
The campaign comes as a response to the ‘cost of living crisis’ which has hit the older population particularly hard. 24% of older Londoners live in poverty, with 58% of people in fuel poverty over the age of 60 (Age UK London, 2022).
As a result, Age UK Lambeth is asking people to replace those unwanted and forgettable presents with something that matters: donations to help older adults in their community who need it. The funds collected will go towards essential services, including Winter Warm Hubs, Energy & Money Support and Friendship Services.
Paul Coles, CEO of Age UK Lambeth, said: “Christmas is a time for joy and togetherness, but for many older adults in Lambeth, it can be a time of great hardship. The cost of living crisis has left them struggling to make ends meet, and we believe that no one should have to face these challenges alone.”
Those wishing to make donations can do so via the Just Giving page which will connect directly to the Christmas campaign, through the website www.justgiving.com/campaign/auklchristmas2023, by calling 07749 850058 or by emailing email@example.com.
Age UK Lambeth is also looking for volunteers to take part in their ‘MY ho ho ho’ campaign, where local volunteers will cook and deliver an extra Christmas meal for an older person in Lambeth. For more information, visit their website https://www.ageuk.org.uk/lambeth/get-involved/christmas/.