Providing Filipinos with premium, affordable homes

Single-attached unit in Santeví, San Pablo, average Lot Area 85sqm, Floor Area 74sqm

Every Filipino deserves a premium home that provides for their needs and wants. Having a premium home does not always mean paying more for it, given such homes can be attained at an accessible price point. Oftentimes, owning a home is a crucial stage for Filipinos. This is because owning one is an investment for the long-term well-being of their family and even their financial futures.

A real estate developer that strives to help Filipinos achieve their dreams is Ovialand. Established in 2014, the company is a pioneer in the premium, affordable segment of the market with its 1,000 housing units built across South Luzon.

Single-attached unit in Santeví, San Pablo, average Lot Area 85sqm, Floor Area 74sqm

A key to Ovialand’s success has been its “HousEasy” scheme for clients. Under this program, clients are assisted in every stage of the homebuying process—from the application of a housing loan, payment process, payment of real estate taxes, and even up to the maintenance of their new homes.

“With our HousEasy! Promise, our clients can move into their brand-new homes within three to six months,” Pammy Olivares-Vital, president and CEO of Ovialand, told BusinessWorld in an email interview. “This makes homeownership easier and more convenient, allowing the new generation of Filipino homebuyers to make their dreams of real-estate investments come true.”

Ms. Vital added that Ovialand keeps evolving to meet the needs of its clients, including those they consider as discerning, hard-working, and aspirational.

The company does this by providing consistent and quality customer service and making transactions simple — which are the core traits of a successful business that retains its clients.

The milestones they have achieved over the years motivates Ovialand to reach greater heights. For example, in line with its goal to expand nationwide, the company has broken ground on its developments in Baliuag, Bulacan. This would mark the company’s first foray outside its core South Luzon market.

According to the Department of Trade and Industry, the real estate sector is striving to maintain its robust growth and development while continuing to offer products that are cost-effective to Filipinos. The sector also continues to see high demand from the public.

In line with this outlook, Ovialand has maintained strong ties with its business partners—such as suppliers—throughout the years. According to Ms. Vital, this has allowed the company to successfully provide premium and affordable homes to Filipinos despite persisting economic headwinds such as supply-chain constraints.

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