Apple Inc. on Wednesday launched its latest iPhone series with an improved camera and satellite messaging for emergencies, while also unveiling a rugged watch targeting sports enthusiasts.
The iPhone 14 models, starting at $799, will test Apple’s ability to wring dollars from its relatively affluent customer base, whose spending has so far held steady in the face of an economic slowdown.
Here is a list of Apple’s top launches at the “Far out” event:
IPHONE 14 WITH SATELLITE CONNECTIVITY
Apple added a new “emergency SOS via satellite feature”, allowing users to establish a connection with a satellite to send texts from remote locations. The company said it has set up relay centers to enable the feature.
The new series 14 will have four models: iPhone 14, Plus, Pro and ProMax.
The phones are fitted with improved cameras, sharper sensors and a new crash detection feature. The iPhone 14 and 14 Plus will have the A15 bionic chip, while the Pro models come with the A16 chip.
Price: Starts at $799 for iPhone 14, $899 for iPhone 14 Plus, $999 for iPhone 14 Pro and $1,099 for iPhone 14 Pro Max
Availability: Preorders start from Sept. 9, available Sept. 16 onwards
APPLE WATCH ULTRA
Touted as Apple’s “most-rugged and capable watch ever,” the newest series is made for people interested in outdoor adventure, water sports, and endurance training.
It offers 60 hours of battery life, a compass in the dial and a new Oceanic Plus app for recreational scuba divers.
Availability: Starting Sept. 23
WATCH SERIES 8
The newest Watch series has a temperature sensor that will work in conjunction with its previously released menstrual cycle-tracking app to retroactively detect ovulation.
The watch also has advanced crash detection to help notify emergency services, and it is swim-, dust- and crack-resistant.
Price: $399 onwards
Availability: Starting Sept. 16
Separately, Apple introduced the second generation of its lower-priced Watch SE for $249 with the crash detection feature.
The upgraded AirPods have personalized spatial audio, double the amount of noise cancellation over its predecessor and improved touch control to adjust volume with a light swipe.
The Airpods also have up to six hours of listening time, a 33% improvement over the prior version.
Availability: Orders start Sept. 9, available from Sept. 23 — Reuters