What is digital marketing? This is a question that many might ask based on the past few years’ trends as well as the constant increase in internet users in our modern age. The world is now more connected than ever before, and this is showing even in our daily habits and purchase activities. With how much everything has changed, it’s easy to feel left behind as some concepts might seem too intimidating or complex to get a grasp of. But it is possible to know enough about digital marketing to be aware of its potential impact.
Digital marketing refers to marketing campaigns that appear digitally, such as on a computer, phone, tablet, or other such devices. In other words, digital marketing is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.
Why is digital marketing important?
While it might be easy to overlook the importance of digital channels of communication in favor of other more traditional forms of communication, one has to be aware of how increasingly important digital channels are becoming. Throughout the world, there are 5 billion internet users globally in just April 2022.
Digital marketing has the advantage of minimal upfront costs, making it cost-effective as a marketing technique for small businesses.
Types of Digital Marketing
Search engine optimization
SEO or Search engine optimization is just one of the types of digital marketing that exists, and it basically involves making web pages more attractive to search engines. SEO is highly important because the higher your page ranks on search engine results pages, the more likely people are to visit your website and the more likely it is that you will make sales.
There are several different contributing factors to consider in order to achieve the highest possible ranking on a search engine results page. Some of these factors include the quality of content, level of user engagement, mobile friendliness, and the number and quality of inbound links. Furthermore, there are back-end components of the website such as URL structure, loading times, and broken links. Improving SEO can help search engines better navigate and crawl your website.
One of the key components of an optimized page is good content. As a result of this, SEO is a major factor in content marketing, which is a strategy based on distributing relevant and valuable content to the target audience. The goal of content marketing is to attract leads in order to convert them into customers, and it does this through the form of written material such as blog posts, e-books, newsletters, video or audio transcripts, whitepapers, and infographics.
Social Media Marketing
Social media marketing involves driving traffic and brand awareness by engaging people in discussions online. Direct purchases may not necessarily be a goal in a social media marketing strategy, many brands use social media simply to create user engagement rather than focusing on gaining leads and gaining new customers.
To create an effective social media marketing strategy, it’s essential to follow best practices, such as crafting high-quality content, replying to comments and questions professionally, creating a social media posting schedule, posting at the right time, hiring social media managers, and knowing your audience and which social media channels they’re on.