Economy

Disney mulls membership program to offer discounts and perks

WALT Disney Co. is exploring a membership program that could offer discounts or perks to encourage customers to spend more on its streaming services, theme parks, resorts, and merchandise, the Wall Street Journal (WSJ) reported on Wednesday.

Internally, some executives have referred to Disney’s initiative as “Disney Prime,” although that won’t be the name of the program, according to the report, which cited people familiar with the discussions.

A membership program is one of the ideas that is being explored, a company spokesperson said.

Discussions at Disney are in the early stages and it wasn’t known how much the company would charge for membership and how long it would take to launch such a program, WSJ reported.

A membership program would help Disney increase customer spending on its products and services, while giving it access to information about consumer preferences. —  Reuters

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Most Popular

Your daily news source covering investing ideas, market stocks, business, retirement tips from Wall St. to Silicon Valley.

Disclaimer:

TheProficientInvestor.com, its managers, its employees, and assigns (collectively "The Company") do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice.
The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

Copyright © 2021 TheProficientInvestor. All Rights Reserved.

To Top