It is impossible to imagine the life of a modern person without sports. This idea is proven by many online courses on social networks or, for example, the offer of reimbursement for sports from companies when hiring employees.
High results in any sport are inspiring because they allow one to become more energetic and durable. But these results must be accurate, and the athlete must be honest. The question of honesty in sports is not the last place because only this allows sports competitions to be held at a high level.
Unfortunately, doping during sports competitions or match-fixing cannot be called a rare phenomenon. Such cases damage the reputation of both athletes and competition organizers or coaches. The same applies to sports content providers: violations of transparency and corruption schemes lead to reluctance to cooperate with the company.
In addition, match-goers or spectators get the impression that they are being mocked. No one is interested in watching a tournament without a sense of competition, and the participants lose purposefully.
BETER Integrity services — best solutions for sports and esports
It is essential to know that there are brands in the sports market that comply with all safety and integrity requirements. BETER Integrity team implements an Integrity agenda by developing and deploying relevant Integrity policies, rules, and standards, as well as regular reviews of the existing regulatory environment to ensure strict alignment and compliance of products and services with the regulatory environment.
Also, the organizers of tournaments powered by BETER have their fraud prevention policies to ensure the reliability and fairness of games. BETER Integrity and trading teams are in direct contact with the organizers of these tournaments during every event 24/7/365. 150+ dedicated traders monitor all matches, maintaining the highest tournament integrity.
BETER personnel comply with National and International law requirements on Sports Integrity and internal regulations. Sportspeople and personnel of tournaments powered by BETER comply with tournaments’ internal policies and codes of conduct.
The brand’s participation in exhibitions of such a level as ICE London also proves that BETER is responsible for the safety of products and content. The company will also attend the leading global gaming and gambling event this year with its innovative next-gen products and solutions backed by high-integrity standards.
