TOURISM trade fair participation has generated over P3 billion in business leads, the Department of Tourism (DoT) said.
“We have ushered in no less than P3.33 billion in estimated sales leads generated out of the various international expos that we have participated in,” Tourism Secretary Maria Esperanza Christina G. Frasco said in a statement on Thursday.
“Domestically, we have also tried to connect our regions to each other in terms of promotions and access to connectivity and travel opportunities such as our North Luzon Travel Expo, our Mindanao Travel Expo, and soon, our Central Philippines Travel Expo,” she added.
Ms. Frasco noted that tourism enterprise zones (TEZs) are currently ready for investment in San Vicente, Palawan; Panglao Island; Bohol, Corregidor Island; Mount Samat, Bataan; the Clark economic zone; the Rizal Park area; and 15 others.
Ms. Frasco added that the replacement of the “It’s More Fun in the Philippines” branding for the tourism industry is still being developed.
The “enhanced slogan” will, according to reports, seek to highlight previously untapped aspects of the visitor experience, like culture.
The “It’s More Fun in the Philippines” slogan was launched in 2012.
“The enhanced tourism slogan will give our country an opportunity to market itself not just as a fun destination which it will continue to be, but also a destination for everything else that includes highlighting our culture and our people,” she added. — Revin Mikhael D. Ochave
