Last Updated on:
In an exciting development for pizza enthusiasts, Pizza Hut, in partnership with Beyond Meat, Inc., has rolled out the new Beyond Pepperoni® range across the UK. This plant-based pepperoni topping, catering to meat-eaters, flexitarians, and vegetarians alike, is set to revolutionize the pizza-eating experience. The topping is featured on the Big New Yorker, Beyond Pepperoni® Feast Pizza, and the Beyond Pepperoni® Melt, currently available at Pizza Hut Delivery locations and slated to arrive at dine-in outlets from January 2024 for a limited duration.
Aimed at satisfying the UK’s pepperoni lovers, particularly the Gen Z demographic with 80%* showing interest in plant-based alternatives, Beyond Pepperoni® emulates the taste and texture of traditional meat toppings. It offers the classic pepperoni flavor with a juicy, meaty texture and crisp edges, combined with the health and environmental perks of plant-based protein.
The Beyond Pepperoni® lineup includes:
Big New Yorker: A 16” giant pizza, generously topped with Beyond Pepperoni and melted cheese, cut into six extra-large slices.
Beyond Pepperoni Feast: An irresistible pizza combining Beyond Pepperoni, a variety of peppers, and mozzarella, customizable in all sizes and crust options.
Beyond Pepperoni Melt: A delightful Melt laden with Beyond Pepperoni, peppers & mozzarella, served with marinara sauce, available at just £6.99.
Hazell White, Head of Brand & Innovation at Pizza Hut UK & Europe, said, “We’re so proud to be partnering with Beyond Meat again for the launch of our Beyond Pepperoni range. We’ve launched this in November so everyone can enjoy our great tasting pizza over the festive period, whether that’s in our Melts or on our Big New Yorker.”
Hameed Jagani, Vice President, Global Strategic Partnerships at Beyond Meat, remarked, “With so many different tastes and dietary preferences, it can be difficult to find a satisfying and tasty pizza that suits everyone. With more and more British consumers looking to reduce their animal meat consumption, we’re thrilled to offer a delicious, innovative plant-based pizza topping that will delight meat lovers, flexitarians and vegetarians alike. Our Beyond Pepperoni helps people continue to Eat What They Love™, without compromising on taste, a balanced lifestyle or the environment.”
Available now at Pizza Hut Delivery and coming soon to Pizza Hut dine-in restaurants from January 2024, the range is offered for a limited time. Pizzas come with dairy cheese but can be topped with plant-based cheese at no additional charge.
