A4Labels, an online retailer of simple sheets of A4 self-adhesive labels, has announced that it will not be taking part in Black Friday this year. The company, which is also a manufacturer and distributor, claims that it offers its best pricing all year round, making additional discounts over this American-inspired sales weekend unnecessary.
Charlie Hawker, director at A4Labels, said: “This year we won’t be offering any additional discounts during this crazy period. Instead we will be rewarding our clients with 5 times the usual level of loyalty points which means they can enjoy further discounts on our products at anytime of year, like when they need them. Additionally, during this time, we will be doubling our contributions to the One Tree Planted and Ocean Cleanup charities, which are year round beneficiary’s of our project eco campaign.”
A4Labels operates from its Fishergate facility in Sussex, which employs 12 people and offers a range of over 500 products for same day dispatch and free delivery. The company also offers quantity discounts and a year-round price promise to ensure it is never undersold.
Commenting on the decision, Hawker said: “Sticky labels are not an impulse buy like a pair of jeans, you buy them only if you need them, so a discount is unlikely to attract new clients. In addition, at this time of year a peak in courier delays is experienced in addition to couriers imposing restrictive collection limits. We are proud to be saying ‘F*** Black Friday’ and are confident that our loyal customers will appreciate our rewards.”
A4Labels can be found online at www.a4labels.com.
