THE DAVAO Tourism Association (DATA) will forge stronger links with educational institutions to enhance the skills, knowledge and capacity of workers, seen as a key element for the industry’s growth, according to the group’s new head.
“Coming from a strong academe background and my experiences in the industry, I see it very important to collaborate with educational institutions and industry experts to provide members with relevant information, market insights, and industry trends,” DATA President Nicole Bian-Ledesma said during last week’s installation of the group’s new set of officers and board members.
Ms. Bian-Ledesma is the chief operating officer of the JIB International Schools, which specializes in tourism, culinary, and entrepreneurship courses, among others.
The group will also build up on the principles of sustainability and responsible tourism, and espouse technological innovations.
“There is no escaping anymore. More than a trend or a byword, it is now a requirement that tourism players worldwide need to be more conscious and responsible, so we ensure a better future for the generations to come,” she said.
“Moreover, we need to adapt to new technologies and practices that can make our industry more responsive and resilient.”
Davao City, the regional center and jump-off point for various tourist destinations in the Davao provinces, has set a target of 1.8 million arrivals this year, 2.5 million in 2024, and 2.7 million in 2025.
Ms. Bian-Ledesma said the meetings, incentive travel, conventions, and exhibitions (MICE) segment will be one of the main drivers of the local tourism industry.
“With the resounding success of MICECON (conference) last March and many MICE-related activities in the pipeline, I am confident that Davao can surpass its targets,” she said. — Maya M. Padillo
