The Medical City honors Breast Cancer Awareness Month

RISE art exhibit

Breast cancer is the most diagnosed cancer among women globally. This year, it is estimated that about 30% of newly diagnosed cancers in women will be breast cancers.

In line with Breast Cancer Awareness Month, The Medical City (TMC) lined up several activities to raise breast cancer awareness and rally in support of breast cancer patients and survivors. As the leading institute in Breast Cancer prevention, diagnosis, and treatment, TMC aims to make the advocacy for early detection louder with the campaign “Make the Rounds Against Breast Cancer.”

TMC kicked off the campaign by opening the art exhibit titled RISE on Oct. 4. RISE art exhibit encourages the public to Reach out, Include, Support, and Empower everyone with more information on breast cancer and RISE together above it. The art gallery features artworks of Lydia Velasco and Galerie Artes that are inspired by powerful women and nature. The exhibit wrapped up on Oct. 15 and part of the proceeds went to the Divine Mercy Outpatient Clinic fund for Breast Cancer Patients.

Breast Friends

Further, as part of the partnership with Marco Polo Ortigas, the hotel hosted the 15th anniversary celebration of EMBREACE (Eliciting Meaning in Breast Cancer Experience), TMC’s Breast Cancer Support Group, on Oct. 8. The meeting, which was attended by breast cancer patients, survivors, and volunteers — or collectively called Breast Friends, was led by Ms. Rose Anne Ambrocio, RN, Nurse Supervisor at TMC, Head of EMBREACE, and a breast cancer survivor herself. Dr. Gia Sison and Ms. Gina Jose — both breast cancer survivors — also graced the event and shared their respective journeys. Dr. Maria Fidelis Manalo gave a message of hope to the group, highlighting empathy and compassion for others. Ms. Elizabeth Bravo-Bustamante led the art therapy session.

TMC Breast Center doctors have also organized a pop-up store called Segunda Mammo where preloved designer bags were sold on Oct. 11-13. Anchored in the principle of ‘patient partnership,’ TMC also partnered with Watsons to bring Look Good, Feel Great — a two-day free makeover drive that aims to empower patients with boosted confidence so they can go about their day feeling more powerful to take on any challenge. Marissa, a BRCA patient, who supervised the Segunda Mammo booth was given a makeover by volunteer makeup artists.

To make the season of sharing more meaningful, The Medical City also held a hair donation drive called Share a Hair on Oct. 14 and 15. A total number of 112 ‘Superhairoes’ donated their locks for the benefit of cancer patients needing wigs. One of them is a first-time donor who lost her mom to cervical cancer 5 years ago and the other one is a cancer patient about to start chemotherapy. Gentlemen and toddlers, as young as 3 years old, also came in support, proving that generosity knows no age or gender. The longest hair donated was 34 inches!

The Medical City’s Breast Center

TMC Augusto P. Sarmiento Cancer Institute (APSCI) adopts a unique multidisciplinary team approach to cancer prevention, early detection, diagnosis, and management. It applies innovative molecular technologies in diagnosis and treatment for truly customized care.

TMC’s Breast Center, under the auspices of APSCI, is the center for ambulatory care of women at risk for developing breast cancer or already diagnosed with the disease. The Center also delivers screening packages for breast cancer and subsequent same-day breast ultrasound if needed for better interpretation of mammography. So, whether it is prevention, diagnosis, treatment, or a second opinion that is sought, the Center is ready to help find the answers in a quick and timely manner.

To learn more about the services offered by TMC APSCI Breast Center, visit or contact (02) 8988-1000 local 6527 or 6528.

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