Even though COVID-19 is considered as an endemic rather than a pandemic situation these days, there are still multiple variants coming out, the effects of which are still unknown. Add the Russia-Ukraine war that resulted in the increase of oil prices and we have what seems to be a roller-coaster ride of situations that we need to handle.
This year’s Consumer Insighting and Storytelling WebCon’s (CISW) “The Turning Point — Post Pandemic Consumer Insights and Trends” theme take into account the historical perspective of pandemics and its effect on cultural renewal. With every pandemic that happened in the past, there has been a rebirth that followed. Will this be the same for our time?
What opportunities lie before us? How are consumers and businesses adjusting and coping with the many changes constantly happening? What challenges are we facing now and in the future? Are we truly on the road to recovery or should we be on the lookout to brace ourselves for more pitfalls?
These and more will be tackled and discussed in-depth during the event. “The Turning Point — Post Pandemic Consumer Insights and Trends” CIS Webcon will be held on Nov. 24 and 25, 2022 starting at 1:30 p.m.; a virtual event where we get to have a closer look at the post-pandemic consumer insights and trends.
We are at a crossroads. Let’s deep dive into the new world of post-COVID consumers, the new paths they are taking and potentially trek, with insights and trends that will help brands and companies to successfully navigate through the fork ahead — we are at THE TURNING POINT.
On Day 1 of the webcon, “The Consumer Awakens” sub-theme will identify new consumer needs based on recent research and understand the trends that can help pinpoint future needs and customer expectations.
On Day 2, it will be all about New Beginnings. Listen to stories that can provide innovative ideas and inspire people to address different consumer needs that emerged due to the pandemic that still continue to evolve in this endemic stage. What is the role of brand purpose, trust and sustainability, and what other frames of references are there for brands to consider in their strategies and plans?
Havas-Ortega CEO & Chairman Jos Ortega will be the keynote speaker, who will discuss renaissance from pandemics. What are the new realities and new expectations for marketing and businesses?
Other guests are Martin Oxley of Buzzback, Joan Penaflorida of Yondu, Inc. Emma Mclnnes of YouGov, Roki Ferrer of Dentsu, Mels Timan of Nutriasia, Josh Aragon of Zagana.com, Anna Lagon of BAYO, and Germaine Reyes of Synergy Market Research. Ron Molina of Ginebra San Miguel, Phil Tiongson of Havas Ortega, and speakers from ACEN, Unilever, YouGov, the Philippine Retailers’ Association, 4As, and others will be announced soon. The event will be moderated by Yayu Javier of Avanza Philippines.
Each day will have at least six speakers and will be filled with insights, learnings, many bits of knowledge that each one can share with their respective companies for strategic planning and program development.
For more information, please visit www.consumerinsighting.com.
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