TELCO brand TNT is expecting to dominate the market by the end of 2020 after it gained the most subscribers in the third quarter of the year, Smart Communications, Inc. said.
As of Sept. 30, TNT’s subscribers reached over 40 million, Smart said in a statement at the weekend. TNT had over 37 million subscribers in the same period last year, according to PLDT Inc.’s disclosure to the stock exchange.
“TNT’s growth was driven largely by an increase in data users among its subscribers and an increase in LTE SIM and LTE device users. Market research has shown TNT to be the strongest telco brand in the market today–enjoying significant growth in the prepaid category, and looking to dominate by the end of 2020,” it added.
PLDT’s disclosure showed Smart’s subscribers, both prepaid and postpaid, declined by 5% to over 25 million for the nine months ended September, compared with last year’s nearly 27 million users. Sun subscribers, both prepaid and postpaid, also went down by 9% to more than six million from last year’s total subscribers of over seven million.
These brought PLDT group’s total mobile subscribers as of Sept. 30 to more than 72 million, up to 1%.
Meanwhile, Globe Telecom, Inc. saw its “cumulative subscribers” for the nine-month period decline by 20% to over 78 million from last year’s more than 97 million users.
Broken down, Globe postpaid cumulative subscribers went down by 4% to more than two million, the company’s recent disclosure said. Prepaid subscribers, which include TM, decreased by 20% to over 75 million.
Hastings Holdings, Inc., a unit of PLDT Beneficial Trust Fund subsidiary MediaQuest Holdings, Inc., has a majority stake in BusinessWorld through the Philippine Star Group, which it controls. — Arjay L. Balinbin