Wal Mart announced today they are going to test offering downloads of movies at 3 different prices. There’s a catch though. If you buy the DVD of “Superman Returns” you get a code redeemable for a download. The download is in 3 different prices. Quoted from the Yahoo article:
The world’s largest retailer said Tuesday that shoppers have the choice of paying $1.97 to download the movie to a portable device, such as Apple’s iPod or Microsoft’s Zune, or paying $2.97 to download it to a laptop or desktop computer. For $3.97, customers can download the movie for both formats.
This is pointless. If I already own the dvd, why would I pay any more money just to have a digital version of the movie for a portable device. You can already download movies and tv shows from iTunes. This is just further proof that Wal Mart is off the mark here. Now, if they offered the download for free then they might be on to something but I guess that’s just wishful thinking.
At least you aren’t buying the stock right?
