The Proficient Investor

Los Gatos based Netflix (NFLX) announced today a deal between cable channel Showtime and itself that will air the pilot episode of “Californication” starring David Duchovny (X-Files) and Natascha McElhone that centers around Hank Moody, a substance abusing writer trying to rekindle his career in Hollywood while dealing with his pre-teen daughter and ex-girlfriend who is now engaged to be married to another man.

Netflix will showcase the pilot using the “Watch it Now” feature as well as making it available for rental through the online DVD service. This marks a first in offering content well before it airs on cable.

The pilot began showing on Netflix’s online service July 24 and will run until it debuts on Showtime on August 13th.

Shares of Netflix (NFLX) closed at $17.39 gaining $.29 or 1.70% on the day. Rival rental service Blockbuster (BBI) gained $.24 or 5.63% to close at $4.50.