BlueFly Is A Bargain

Bluefly (NASDAQ: BFLY) is in dire straits.  For the past few months they have failed to meet continued listing guidelines for NASDAQ which means they are in danger of being delisted and relegated to the OTC boards.  However, this hasn’t stopped speculators (like myself) from trading the stock.

Bluefly Chart 6 Months

This 6 month chart illustrates pretty well the issue.  Volume has all but vanished from this stock and that creates huge upside and downside moves.  The 3 month moving average is 59k shares but over the past few days as little as 3,000 shares a day have traded.  When someone like me then buys 2,000 shares it pops the stock up…then the shorts come in and hammer it back down a few notches.  It’s not an easy trade but I also don’t trade on margin on this particular account so unfortunately I can’t short.

When faced with this kind of choice I try to buy on a dip and a couple days later watch for the pop and unload.  It’s a way to make a few bucks trading around a core position.  In this case, around .90 cents.  Buy it around .85 and sell it around .93 and you can make a couple hundred a trade.

I’m not saying to go out and do this, as with any investing there are inherent risks, but if you can take the pain short term it’s a great way to make quick cash.

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