Take Aim, Pull The Trigger, Don’t Look Back

Last week I bought 35 shares of Marvel Entertainment Inc. (NYSE:MVL) because I know this summer is going to be a big one for the two films the company is releasing this year. Iron Man proceeded to break all box office estimates earning over $100 million in the opening weekend. Most analysts predicted $70-$80 million. I knew the film was going to be huge after seeing early footage at Wondercon in January.

Looking at the chart over the past few months it was essentially flat but showing resistance at $28. Once it broke through that barrier, I knew it would continue. Current estimates place the stock fairly valued at $36 which is where I have my GTC sell order.

Next year, Iron Man 2 is slated for production with a release in 2010 and two other films are in the works. Captain America and a new Avengers project. Things are looking good right now for Marvel. The self produced Iron Man has shown the industry that Marvel can deliver on its promises. The next big test is this summer’s The Hulk. Edward Norton leads a solid cast but audiences are still trying to recover from Ang Lee’s disastrous version starring Eric Bana and Jennifer Connelly.

If The Hulk is as successful as Iron Man has been, you just might see MVL top $40 this year.

Next on my sell block is Apple. I’ve been “schnitzeling” this one as it has run a lot, but I’m letting the remainder of my shares go to $200 where I think it should be based on earnings and this year’s outlook. Earnings actually point to a $201 stock price but I like to sell into strength instead of waiting for a “top”.

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