The Future of Netflix

I love when the pundits come out of the woodwork trying to figure out why a stock like Netflix (NASDAQ:NFLX) can’t hold a fair valuation price. Everyone has an explanation as to why the stock plunged over $8 in one day after earnings were announced.

Earnings were in line but with lowered guidance (by about a penny per share) due to rising costs in advertising and shipping. There’s an article on Seeking Alpha about the possible correlation between the writer’s strike last winter and the increase in stock price that may be due to more people going online to rent and watch movies. Really? You think the only reason for the increase in stock price over the past several months is because of a slew or Re-runs on TV? That’s absurd.

I think if you are going to make a correlation it’s more likely that there’s just not much good television on. Lost is hit and miss and Heroes has been offline since the beginning of the strike but even before that, television just isn’t as compelling anymore. More people are watching cable channels and movie channels but if we look specifically at Netflix, you’ll find they are offering superior service over anyone else out there.

With 75,000 titles including blu-ray and more of those titles being offered for their instant viewing service every day, Netflix is giving subscribers the most bang for their buck. The original decline in stock price can be attributed to Blockbuster’s(NYSE:BBI) attempt to gain footing in the same market and ultimately failing. While at first wooing customers from Netflix to Blockbuster, the pricing packages were impressive and the ability to turn in an online rental for an in-store rental but ultimately not sustainable and Blockbuster began phasing out the program as well as increasing subscriber fees. This basically led to a surge in subscribers coming back to Netflix and subsequently a rise in stock price.

I’ve already written about the valuation of Netflix and my $40 price target which has come and gone. So where does Netflix go from here? Even with the .01 cent variance in guidance, Netflix has 25% growth over the next year and 29 PE. Remember that institutional investors are willing to pay twice the growth in PE so that means on the low end you still have an upside price of $39 and on the high side a target price of $52.

On this pullback, I’d be buying NFLX right here, right now.

I do not own shares of Netflix or Blockbuster

Related Articles:

Find out what I am doing right now by following me on Twitter! If you like this post then please consider subscribing to my full feed RSS. You can also subscribe by Email and have new posts sent directly to your inbox.

Rate this:
2.5

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.