When looking for investments long term, there are many things that can determine whether a stock is a good buy or not but one of the main things I look for is always earnings. Based on the earnings you can figure out where a stock should be and where it is going.

One I really like right now is EMC Corp (NYSE: EMC). EMC owns 80% of VMWare which makes virtulization software corporations use for testing systems before they roll them out. VMWare IPO’d this year to great success but has since fallen from its 52 week high of $125.25 to around $55. So the VMWare play is pretty much over and if you want to bank on the success of that company you want to be buying EMC. Here’s the rundown.

EMC is growing at 18% over the next year which translates to a 36 PE institutional investors are willing to pay. Multiply that PE by the current EPS and you get a price target of $27. At the current price EMC is a steal since its trading at only 19 times earnings currently.

Although they don’t pay a dividend and there hasn’t been much insider buying, most recently 160,000 stock options were exercised. I like the fact that there hasn’t been any insider selling since December of 2007 when 100k shares sold at $19.

Another stock I think is too cheap still is Apple. Even at $154 it is far below the high of $200 set earlier in the year and with the iPhone SDK out now we should start seeing some creative applications becoming available. You can read more about my thoughts on Apple in my other posts.

Today, I bought 100 shares of Quiksilver (NYSE:ZQK) at $9.98 to backup my original purchase of 30 shares at $15 roughly. At the time I had expected the purchase of Rossignol to be a boon for the company but it just didn’t work out. Here’s what I like about ZQK. First, they just won a trademark case against Kymsta Corp. which was using their “Roxy” label as well as “Roxywear”. Kymsta has 18 months to remove the usage. This will help the Roxy brand gain solid footing which is popular with the surf-girl crowd.

Second, Analysts hate this stock and recently downgraded it. Since my investment style is mainly contrarian, that is to say I don’t follow the crowd, this is the perfect opportunity to buy up this cheap stock. In the most recent quarter, ZQK reported a loss of $.12 cents per share which missed analysts estimates of $.10 cents per share. So what! Here’s a company with 45% growth based on next year’s earnings projections. That’s unbelievable and I think at $10 the stock is just too cheap. Since it’s a cyclical stock in the consumer apparel sector you can expect sales to increase over the next couple of months as the summer rolls in. With the economic stimulus package coming in May and a brand that has been around since 1970. Its one of the most recognized brands in the surf industry and one of the biggest. ZQK also owns Hawk Clothing, the company started by legendary skateboarder Tony Hawk. Need I say more?

On the sell block is Netflix (NASDAQ:NFLX). This isn’t because I don’t like the stock. I recommended this stock in January when it was half the price it is now. Now I am saying, take some money off the table. At the current price and earnings, the stock is fair value. Now, some people like to buy stocks that are breaking new highs but I like to find the beaten down stocks of great companies and figure out where they should be. That’s how I set my sell target. Once I get there, I sell it and put it on radar. When a stock like Netflix is fair value and there isn’t much volume it doesn’t make sense to hold it hoping its going higher. If you’ve made money, take it. At least, take your original investment out and play with the house’s money. That’s what I’m doing with Apple.

I own stock in Apple, EMC and Quiksilver but hold no position in Netflix

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