Internet giant Google is buying Feedburner for a reported $100 Million according to Tech Crunch. The deal is for all cash, which is rare in purchases such as this but we all know Google has the buying power.
What does this mean for RSS feeds using Feedburner? Well it could mean that Google plans on using it’s Adsense platform to deliver advertising through RSS feeds much like Text-Link-Ads currently do. This could boost Google’s adsense reach even further thus strengthening revenue forecasts.
The deal should close in about 3 weeks.
